The Apple Music Brand Strategy by MarchFirst ✊🏽

The Apple Music Brand Strategy


Get under the skin of Apple Music's brand strategy in this 45-minute deep dive from The Strategy Masterclass online course. (Prices in USD)

Principles

Discover the strategic principles that acted as guides for the Apple Music strategy.

Partnerships

Understand why partnerships played a key role in the design of the brand.

Journey

Learn about the starting points in the long journey that re-defined music for a whole new generation.

Design

Understand why some design decisions were made, and why others weren't.

What's included?

Video Icon 4 videos Text Icon 2 text files

Contents

The Apple Music Brand Strategy Case Study
About Brand Strategy
The Apple Music Brand Strategy Case Study
46 mins
Apple's Next Products- Is a New Strategy Needed?
5 mins
Apple Music is Using a Smart Strategy to Catch Spotify
3 mins
Bozoma Saint John — WWDC 2016 — Innovation Copilots
6 mins
Extra resources