The Strategy Masterclass

A more human approach to strategy for creative leaders. (Prices are USD)

Frameworks, case studies and resources that demystify strategy and help you begin your journey towards creative leadership.


The Strategy Masterclass lays out the foundation in video modules, audio guides and a downloadable course guide that will prepare you for diving deep into specific areas of strategy as you need. 

If you're interested in doing more strategic work or evolving your career towards a bigger, broader discipline that solves real-world business, communication and design challenges—this is where to start.

Please note, all prices are in USD

Sarah Wesche

Senior Brand Strategist, Brisbane, Australia

Sarah started The Strategy Masterclass in early 2017, used it to change processes within her work and to gain a new role as a Strategic Brand Creative in a leading brand strategy firm.

Sarah's experience spans roles as an Art Director, Designer and has studied Marketing, Visual Communication, Copywriting, and Advertising.

Jussi Tarvainen

Strategist, Helsinki, Finland

Jussi works in Human-Centred Design, Strategy and Account Management.

Jussi is one of those rare creative leaders who invest heavily in oneself, learns from others and applies heavily to study the inner workings of creativity, strategy, design, and business. It's always an exciting time when Jussi jumps into the private Slack channel for Strategy Masterclass students.

Sara Alinder

CEO/Agency Owner — Sweden

Sara is an experienced agency owner, Designer and Art Director from Stockholm, Sweden.

With over 24 years of experience in design, brand development, communications design and advertising, Sara is an awarded and highly celebrated Creative Leader.

Lauren Vilitati

Strategic Designer —Melbourne, Australia

Lauren was one of the first students to join The Strategy Masterclass in January 2017.

Lauren is a creative leader with experience in education where she ran a design school in Melbourne; Communications Design and UI/UX Design. She is now working as a Strategic Designer/Project Manager in Melbourne, Australia.
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What's included?

Video Icon 54 videos File Icon 5 files Text Icon 25 text files

The Course Outline

Welcome
Welcome to The Strategy Masterclass
Welcome to Strategy Masterclass
Welcome to the Masterclass
1 min
How to best use the course guide.
3 mins
About the course
2 mins
About the teacher
2 mins
Reset Your Thinking
Introduction to this module
Reset your mindset
6 mins
The strategy development checklist
4 mins
Space to think
5 mins
Reset your thinking
11 mins
Tools and guides for this module
What Is Strategy?
Introduction to this module
What is strategy?
20 mins
Tools and guides for this module
Steve Jobs on go to market strategy
10 mins
The Art of War by Sun Tzu
6 mins
Making strategy simple
4 mins
The Surprising Habits of Original Thinkers
16 mins
Strategy In A Creative Agency
Introduction to this module
Tools and guides for this module
Strategy in an agency environment
10 mins
Will the creative agency model survive?
5 mins
Eric Schmidt on structuring teams and scaling at Google
(1h 22m 38s)
A debate on the future of strategy
48 mins
A Method for Strategy
Introduction to this module
Tools and guides for this module
A method for strategy
16 mins
What is Human Centered Design?
2 mins
Design Thinking In Business
6 mins
How To Build Your Creative Confidence
12 mins
John Maeda on Design Thinking and Creative Leadership
38 mins
The First Secret of Great Design
17 mins
Three Tools to Become More Creative
18 mins
Empathy and the Strategy Problem
Introduction to this module
Tools and guides for this module
Empathy and the Strategy Problem
13 mins
Brené Brown on Empathy
3 mins
What Empathy Looks Like
2 mins
Creative Problem-solving in the Face of Extreme Limits
17 mins
Insights and the Guiding Policy
Introduction to this module
Insights and the Guiding Policy
10 mins
Tools and guides for this module
What is an Insight?
11 mins
Consumer Observation for Writing an insight
3 mins
Where Good Ideas Come From
19 mins
What Makes a Good Brief?
(1h 01m 05s)
How To Observe, Interview, and Uncover Deep Insights
46 mins
Strategy in Action
Introduction to this module
Strategy in Action
14 mins
Tools and guides for this module
Business Strategy v Tactics
5 mins
Blue Ocean Strategy Explained
3 mins
Finding Your Company's Core Competencies
3 mins
The Strategy Development Roadmap
Introduction to this module
Tools and guides for this module
The Strategy Development Roadmap
11 mins
Jack Welch — My Greatest Leadership Learnings From a Life in Business
13 mins
Balancing Execution and Adaptation
3 mins
Eric Thomas, Motivation, Success
37 mins
Strategy Case Studies
Introduction to this module
Tools and guides for this module
Case Studies
21 mins
TBWA/Chiat Day Talks About Making Apple, Apple
4 mins
Under Armour — Break The Game
3 mins
Steve Jobs and The Best Marketing Strategy Ever
7 mins
UN Women - The Autocomplete Truth Case Study.mp4
2 mins
Visit Mum - British Airways
4 mins
Legacy by James Kerr — An overview
15 mins
Becoming a Strategist
Introduction to this module
Becoming a Strategist
10 mins
Tools and guides for this module
The Art of Managing Life's Transitions
10 mins
Where Great Companies – and Leaders – Come From
(1h 01m 43s)
Brand Strategy
Introduction to this module
Tools and guides for this module
The Apple Music Case Study
46 mins
Apple's Next Products- Is a New Strategy Needed
5 mins
Apple Music is Using a Smart Strategy to Catch Spotify
3 mins
Bozoma Saint John - WWDC 2016
6 mins
Strategy Tools, Assets and The Library
Tools and guides for this module
Strategy Tools
38 mins
The Competitor Matrix Tool
18 mins
The Strategy Library
A Final Thank You.
2 mins

Please note, all prices are in USD

Jim Antonopoulos

With 30-years of experience developing strategy across a range of sectors, Jim brings the fundamentals of good strategy to the fore.