A more human approach to strategy for creative leaders.
Frameworks, case studies and resources that demystify strategy and help you begin your journey towards creative leadership.
The Strategy Masterclass lays out the foundation in video modules, audio guides and a downloadable course guide that will prepare you for diving deep into specific areas of strategy as you need.
If you're interested in doing more strategic work or evolving your career towards a bigger, broader discipline that solves real-world business, communication and design challenges—this is where to start.
Sarah Wesche
Senior Brand Strategist, Brisbane, Australia
Sarah started The Strategy Masterclass in early 2017, used it to change processes within her work and to gain a new role as a Strategic Brand Creative in a leading brand strategy firm.
Sarah started The Strategy Masterclass in early 2017, used it to change processes within her work and to gain a new role as a Strategic Brand Creative in a leading brand strategy firm.
Sarah's experience spans roles as an Art Director, Designer and has studied Marketing, Visual Communication, Copywriting, and Advertising.
Jussi Tarvainen
Strategist, Helsinki, Finland
Jussi works in Human-Centred Design, Strategy and Account Management.
Jussi works in Human-Centred Design, Strategy and Account Management.
Jussi is one of those rare creative leaders who invest heavily in oneself, learns from others and applies heavily to study the inner workings of creativity, strategy, design, and business. It's always an exciting time when Jussi jumps into the private Slack channel for Strategy Masterclass students.
Sara Alinder
CEO/Agency Owner — Sweden
Sara is an experienced agency owner, Designer and Art Director from Stockholm, Sweden.
Sara is an experienced agency owner, Designer and Art Director from Stockholm, Sweden.
With over 24 years of experience in design, brand development, communications design and advertising, Sara is an awarded and highly celebrated Creative Leader.
Lauren Vilitati
Strategic Designer —Melbourne, Australia
Lauren was one of the first students to join The Strategy Masterclass in January 2017.
Lauren was one of the first students to join The Strategy Masterclass in January 2017.
Lauren is a creative leader with experience in education where she ran a design school in Melbourne; Communications Design and UI/UX Design. She is now working as a Strategic Designer/Project Manager in Melbourne, Australia.
What's included?
53 videos
5 files
25 text files
The Course Outline
Welcome
Welcome to Strategy Masterclass
Reset Your Thinking
What Is Strategy?
Strategy In A Creative Agency
A Method for Strategy
Empathy and the Strategy Problem
Insights and the Guiding Policy
Strategy in Action
The Strategy Development Roadmap
Strategy Case Studies
Becoming a Strategist
Brand Strategy
Strategy Tools, Assets and The Library
Jim Antonopoulos
With 30-years of experience developing strategy across a range of sectors, Jim brings the fundamentals of good strategy to the fore.
